Here’s What To Do If Your Website Makes You Cringe
Cringe every time you share your website? Here’s what to do about it
You know the feeling. Someone asks for your website, and your stomach drops a little. You share the link with a disclaimer “just ignore how outdated it is lol” and hope they won’t actually click through.
We’ve all been there. Your website feels like an old outfit you’ve outgrown, but you’re still wearing it because it’s “fine.” Except it’s not, especially when it affects your customer’s impression of you, right when they are ready to buy from you.
So, your website makes you cringe
Your business has evolved, but your website got left behind while you’re busy serving your clients. The cringe is a sign it’s time for your website to grow up with your brand.
Your website is your digital home, but it’s natural to want to hide it when it’s:
Cluttered and hard to navigate
Visually outdated
Doesn’t reflect who you are now
Feels generic and disconnected from your brand
What to do next:
Get clear on your brand is now
Your website should reflect the current you, not past you. Before you touch your website, take a step back and review your website goals:
Who are you serving now?
What makes your brand different?
What emotions do you want people to feel when they land on your site?
Focus on user experience
Identify the main goal of customers on your site. Then, make sure this is the easiest thing in the world for them to achieve. Make sure your site easy to navigate, clean, and intuitive.
Remove clutter, simplify your offers, and make it clear what you want people to do next (book, enquire, purchase).
Elevate your visuals
Visual design isn’t just about looking good; it builds trust and positions your brand at the level you want to play at. Consider:
Consistent use of typography and a cohesive colour palette
Professional photography or custom illustrations
Consistent use of branding across pages
Show, don’t just tell
Use storytelling and clear messaging that captures your brand personality. Let your visitors feel what it’s like to work with you or buy from you.
The Bottom Line
If you cringe when sharing your website, it’s not a sign you should hide—it’s a sign to take action. Your website should be something you’re excited to share, confidently dropping the link without disclaimers.
A website that feels aligned will attract your ideal clients, build trust instantly and reflect the true value of what you offer
Your website is your online first impression. Let’s make it one you’re proud to share.
Need help with a website refresh?
Let’s transform your site into something that you can’t wait to share, get in touch:
hello@artemisstudio.co
